“Social Media” A new template for the modern media profession. One of the fastest professions in growth and development in the world is the profession of a social media specialist or a social media marketing specialist. It has become one of the most widespread and sought-after professions in the world of freelancing. If you want to learn more or work in this profession, then this article is for you.
A social media specialist is responsible for creating and publishing content on all social media platforms, such as Twitter, Facebook, Instagram, LinkedIn, and other platforms.¹ With the objective of increasing the reach and popularity of the brand and expanding its audience space. The specialist also supervises performance indicators, interacts with the targeted audience, and communicates with the team responsible for creating appropriate content for these platforms. This is done by developing a marketing strategy and content plan, identifying target segments groups, analyzing them, and targeting them appropriately.
There are many tasks of the social media specialist, including:
First, you must become proficient with social media platforms. You can start within this field by creating your own personal pages on the social media that you follow and working to grow your personal brand. Even though you will need further training through following educational resources on the management of social media, this will give you a good initial personal experience to understand the different mechanisms of audience attraction.³
You should also learn the basics of the various responsibilities of a social media specialist through an online search. You can sign up for free or paid lessons that will qualify you to obtain initial knowledge and experience and a certificate that proves it. All you need to do is to start searching online or on “YouTube“ or “LinkedIn”. There are also educational platforms that contain various courses, such as “Coursera, Udemy, and edX”, and Arabic platforms such as “Edraak“. You may find a lot of discounts or even completely free platforms.
Try to keep creating written or visual content and share your experiences with your followers on your personal pages. Take advantage of these pages to learn more about people’s opinions through their interaction with likes, comments, and shares. This way you will be able to understand simple principles that might enable you to build a portfolio to present yourself as a junior social media specialist. This will provide you with freelance job opportunities, or with any companies, or as an account manager for people who want to market themselves and their platforms.
First of all, we cannot deny the importance of social media today as an important way to get information, entertainment, and connect with others. It has become an integral part of our daily activities and habits. Who among us has not heard of a product or previously purchased one online? Here lies the importance of social media specialist in their influence on our decisions on purchasing and knowledge of the products and services provided by people and companies. Today’s companies -whatever their size, from small stores to giant companies- are hiring social media specialists.³ Since all the previously mentioned tasks serve them and are demanded by them, as such things strengthen the status of their brand in the minds of the target audience on various social media platforms. It also enhances the reputation of their services and products and increases the number of people who may re-purchase their products or services in the future.
It is worth noting that 71% of consumers have a positive experience through social media, and they are advised to cooperate with companies and resort to a social media specialist to manage the e-marketing.² Therefore, the social media specialist must monitor the audience, choose the best-used “hashtags”, and the ideal times to post in order to get the most views and clicks. They also have to follow new algorithms and methods to achieve the best reach on various social media platforms.³
The work of a social media specialist is also an important and major part of “Digital Marketing”; one of the growing business sectors in our time and in the future as well. Our understanding of how a social media specialist works increases our awareness of these future business sectors, and reserves ourselves a place in the world of the most popular professions accordingly, thereby achieving our financial and professional stability.
Batol Ghadeer is a young Syrian woman, who has been working in the field of e-marketing for about eight years. She graduated from the Faculty of Economics with a major in marketing. She now runs the “Mints Creative Agency” for marketing, which operates in the markets of the Gulf region and Syria. Batoul considers marketing a way of life; we can use it in all areas, even on a personal level in our daily relationships. Ghadeer says, “Understanding the field of work of a social media specialist and its influence on our daily lives and purchasing decisions increases our understanding of the increasing use of social media platforms and helps us achieve the most out of it”.
Ghadeer has given a lot of advice to people who want to start in the field of “Social Media Specialist”:
In fact, Ghadeer conveyed to us the positive energy that highlighted the extent of her passion in this field on one hand and the extent of its vitality and renewal on the other hand. Although she started in this field by chance, her continuous renewal and development achieved her noteworthy success.
If you want to learn and enter this field, then what are you waiting for? You can start searching, striving, and learning, so you can find yourself a place in one of the most demanded professions in the future.
Supervision: Batol Ghadeer- Co-Founder and CEO at Mints Creative Agency.
For contact and inquiries: batoul.m.ghadeer@gmail.com
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References:
[1] Learn.org
[2] Max burst
[3] Brain Station